Sun, 10 Dec 2023

NEW BRUNSWICK, NJ - A traffic management technology was chosen by the New Jersey Department of Transportation to help implement the state's "CURE" pedestrian initiative.

A collaborative effort between state and local partners, "CURE" is a public awareness program aimed at reducing injuries and fatalities to pedestrians. This year, the program will begin in Westfield, and then move to East Orange and Newark, before expanding to all 21 counties, nine county-wide and one municipal jurisdiction areas of New Jersey.

The "CURE" program focuses on raising public awareness about the pedestrian dangers posed by intersections and crosswalks. Through various advertising campaigns, community events, and outreach efforts, the Department of Transportation aims to reduce crashes and improve the state's ranking in the annual "Click It or Ticket" report. The report rates states on crash rates involving seat belts and distracted driving.

Funding from a federal grant from the Federal Highway Administration will enable the NJDOT to expand the "CURE" program across New Jersey, utilizing a technology called Strategic Traffic Management, or STM.

"The NJDOT is pleased to be working with an outstanding technology provider to implement this critical pedestrian safety initiative,� said New Jersey Department of Transportation Secretary Linda R. Rodney. "We understand that safety is at the heart of the highway, and the administration is committed to changing the culture by eliminating preventable deaths and injuries to pedestrians. This type of traffic technology not only aids in this cause but will also allow for future programs focusing on more advanced approaches to mobility.�

A selection committee chose STM to coordinate the technology and demonstrate its ability to help educate the public on pedestrian safety effectively. STM operates similarly to Smart Cities, a technology-driven city initiative. It seeks to make the transportation system more efficient and technology-driven to improve the community's public health and infrastructure.

Through the use of STM, the NJDOT hopes to leverage existing technologies to enhance pedestrian safety. The program also offers new approaches to tackling pedestrian fatalities by recognizing and mitigating flaws in existing technologies. The technology was also chosen based on its ability to foster partnerships among government entities and to integrate with other state and local traffic management programs.

The Department of Transportation intends to use STM to implement "CURE� in Westfield, starting with a pilot in the Plaza area.

The NJDOT is currently in talks with the Westfield City Council to move forward with the "CURE� pilot program. The Transportation Advisory Board, in conjunction with the Westfield Police Department, Department of Public Works, and municipal traffic engineers, is working to identify specific locations where STM can be utilized and identify the infrastructure needed to be installed.

By launching the pilot program, the city hopes to demonstrate its commitment to reducing fatalities and injuries to pedestrians and encourage residents to understand the serious threat they pose when using the roadways.

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