Since the digitalized evolution in marketing, video has taken over the market. Companies use explainer videos to reach their targeted audience.
Digitalization has made reaching out easier for businesses but communicating their brand's value and product detail to their targeted audience has become challenging, and companies often need a medium to promote their brands as effectively as possible.
40 to 60% of customers look for video content to understand the product before actually purchasing it. Customers invest in those things which they understand better and have no ambiguity. Explainer videos help people understand the product better and build a trustable image of the company in front of its prospects.
59% of marketers have stated that if the video and textual content are available for one topic, people prefer to watch videos instead of reading the text.
This statistic has cleared the demand and needs for the video. Explainers are not just beneficial for businesses but for all fields of life.
Suppose you are an animator that creates animated explainer videos. In that case, it is necessary for you to know and learn some best explainer video software to smooth and speed up your production process.
In this article, we will be talking about what explainer videos are, why you should create one, and what explainer video software is best to help you create some eye-catching videos.
What is Explainer Video?
If you know nothing about videos, then you should probably be wondering what exactly type of video, explainer videos are.
A quick explanation is that an explainer video demonstrates how a product or service works. As compared to other video types, explainer videos are usually short, entertaining, and explain complex ideas in an understandable way.
Whether you want to explain how the product works, raise brand awareness, or reach out to new prospects, an explainer video is a fit for all.
Why Should You Create an Explainer Video?
We are living in a digitalized world where videos have taken over the internet. Whether you open social media or search a query on Google, the first thing that pops out in the search result is video.
After all, video marketing generates 66% more qualified leads per year than any other type of digital marketing.
66% more qualified leads are generated per year through video marketing which has made it superior to the rest of the digital marketing assets.
Here are 4 convincing reasons why you should definitely create an explainer video for your business:
- Explainer videos convey concepts and deliver messages to your targeted audience effectively.
- Explainer videos are short, amusing to watch, and understandably explain tangled topics.
- They are pretty much more cost-effective and easier to produce than other marketing assets.
- They are best for search engine optimization and help with boosting social sharing for your brand.
Best Explainer Video Software to Create Explainer Videos
Companies that do not have a big budget or are in their initial phases can use online video software to create explainer videos to raise brand awareness.
Online software are easy to use, cost-efficient, and allows you to create professional-quality explainer videos in the blink of an eye.
You get two main categories to create an explainer video when you are a little tight on budget and thinking of using online video software.
1. 2D animation
Video Scribe and Vyond are the best online tools if you are thinking of creating 2D animated explainer videos. 2D animation works best for explainer videos and is easy to create using online software.
2. Motion graphics
Motion graphics videos are quite appealing if you aim to explain what your company does, what your initiatives are, and what your product is all about. PlayPlay is the best tool for icon-based explainer videos.
After long research, I have found the 7 best video software that are the perfect fit for every business marketing plan.
PlayPlay is one of the simplest and most impactful video production platforms that help the users (without any expertise) create professional-quality explainer video in no time.
PlayPlay takes less than an hour to create mind-blowing explainer videos without any hustle. It offers various ready-to-use and attractive templates for explainer videos. All you have to do is to pick a template, add texts, include graphics, and it's done.
It has a user-friendly interface and a collection of animation & designs for your project
2) Video Scribe
If you are into whiteboard animation, Video Scribe is the right pick for you. Creating an explainer video with Video Scribe is quite amazing; all you need is to pick animations from the library, type text, add audio (background sound or voice-over), and you have a captivating whiteboard explainer video for your audience.
3) Raw Shorts
Raw shorts - a cloud-based online animation software that helps users create amazing animated videos. It offers tons of video templates that can be used to create explainer videos by just a simple drag and drop.
Doodly is best for a whiteboard animation. It creates amazing-looking whiteboard animated videos that are easy to understand by the audience.
If you are interested in creating whiteboard animated explainer videos for your business, Doodly is what you need.
Vyond helps to create amazing animated videos with a wide range of templates and character animation features. It allows users to customize characters, sound, backgrounds, and other video assets.
If you aim to create animated explainer videos for your audience that inspires, Vyond is the right tool for you.
Thinking of creating fun and cartoonish videos for your audience? Then Toonly is what you need. It is a desktop application for creators that are willing to create awesome animated videos.
Toonly works best for educational videos when you want to explain complicated concepts in an understandable way. It has a very user-friendly interface that is beneficial for beginners.
Are you looking for an all-in-one video creation tool? Then Explee is the one you have been looking for!
It offers a library with almost 6000 images, numerous animated effects, compelling whiteboard animation transitions, an audio editor with text to speech system.
Explee offers ease to the user to create all sorts of videos in just a few minutes. It's a cloud-based tool that works best if you have to work on multiple devices simultaneously.
P.S: If you are into explainer videos but not sure of a DIY project, then here are the top 10 animated explainer video companies that will help you create captivating and compelling explainer video projects.
A stat has proved that marketers who have adopted video content generate 49% faster revenue than other non-video marketing assets. And if you are still not using videos for your marketing, then you are missing some serious numbers in your sales.
Pick the right video software to create stellar videos for your campaigns and boost your sales, leads, and brand appearance.
You can hire BuzzFlick - a US-based video animation agency, to create some mind-blowing and professional-looking animated explainer videos for your business. The studio is an expert in all sorts of animation and video styles and puts its best to build an engaging presence among your targeted audience.