Organic traffic should not be treated as another marketing strategy. In many cases, the majority of online retailers get stuck in growing their e-commerce SEO. They are not quite sure how to create landing pages that draw high traffic and perform well in search engines results pages. In contrast, to pay traffic, increasing organic visibility isn't as simple as enhancing your budget for advertising. Thus, your online retail shop may need to hire an eCommerce SEO agency for optimum and streamlined functioning. Here are ten important strategies you can use to improve your SEO for eCommerce:
- Allow Search Engines to Read Reviews
One way to attract potential customers and increase your visibility is via unique, informative content on your product pages. If you have numerous product pages, you might have the bandwidth to create fresh content constantly. One option for delivering a steady stream of new content is via product recommendations and reviews. Your customers will be submitting reviews, serve as salespeople to others and will convince them to convert.
- Come Up With Dynamic Meta-Descriptions
The meta-description appears directly under the page title in the SERPs. Google doesn't really read what you write in the meta-description, but your human customers do. In addition to the title as well as the URL, it is the only information they have on your site before they decide whether or not to click on the buttons.
For eCommerce sites that offer numerous products, finding a way to write a meta-description that is engaging at a scale is a bit of a challenge. Some companies will invest the time to create a unique description for every page, but it is not feasible. It is especially true if you are a small business or a major department store seller.
Because of this, eCommerce SEO agency experts utilise smart SEO concatenation schemas and establish rules to automate the meta-description creation while coming up with unique content. It utilises a predetermined set of rules to write descriptions that are relevant automatically.
- Create Unique Product Descriptions
Along with meta-descriptions, you want to make sure that your product descriptions are also unique.
Unique content has become a priority after Google released its Panda algorithm. It focuses on relevant, high-quality content for users. Its goal is to apply penalties to duplicate content scraped from other websites.
One of the initial steps to boost your e-commerce effort is to identify any content on your product page with a duplicate copy.
Once you have pinpointed duplicated content, make sure to rewrite everything. Make your content unique from competitors. Good descriptions provide Google with more context about the products and services you're providing while increasing the likelihood that it will rank your products for relevant searches.
- Index Only One Version of Your Domain
In addition, to duplicate content, you want to make sure that there is only one copy of any given page on your domain. Unfortunately, it is typical for companies, even large ones, to have their entire website duplicated.
When you have duplicated sites, your pages will be competing against each other in search rankings, and competitors with only one page for a given product will likely outrank you.
Search engine crawlers will find duplicate pages and split equity between the rankings. Thus, instead of one page obtaining 100% of the value, two pages will get 50%.
- Pagination Elements to Category Pages
When it comes to category pages with a long list of products, the last thing you want is to force your users to load everything at once and then scroll through everything until they find something they like. A majority of e-commerce websites solve this by breaking up the category into easily browsable pages with just a portion of the listings. Typically, they will show 25 to 50 items per page.
Although this is awesome for customer experience, it can hurt your e-commerce SEO since Google isn't sure which category page to display for users in the search rankings. Utilising SEO pagination elements allows Google and other search engines to find how pages are related to each other on your site.
- Schematic Markup
Schematic markup is one of the most efficient but underrated tools for eCommerce SEO. These little codes enhance your results by placing starred ratings and price tags directly on Google searches. Although schematic data is not a direct factor for ranking, these visually pleasing additions provide context for possible customers and can enhance your click-through rate.
- Prioritising Speed
Following Google's best practices, your page should completely load in under 4 seconds. The faster your page is loaded, the better it will be for Google. SEO experts need to identify quickly and correct anything that slows down your page and causes it to speed down.
- Canonical URLs
Compared to other websites, e-commerce sites have some of the messiest and longest URLs online. The more enormous the store, the worse the URL gets. The inclusion of parameters from search and navigation systems can add several millions of unique URLs based on click paths.
It is typical to see large retailers with up to 1000 URL variations for one product. Because of search functionality, this outcome is typically unavoidable. The last thing you want to do is to prevent your customer from finding the products they are searching for.
- Limiting Architecture Depth
Mitigating the depth of your site's architecture can enhance the rankings of your top category pages by consolidating the equity of the site. Typically, the best practice within e-commerce SEO is to construct an architecture that is more horizontal, which mitigates the depth of pages that Google has absorbed in order to find and isolate categories.
- De-Index Discontinued Products
When your products are selling out, you will likely set up an error page on the site reading the pages are no longer in existence. Thus, the browsers won't find any information if they attempt to navigate your site or visit the page via an existing link. However, these 404 pages are often linked by internal and external sources and have a tendency to trap crawlers.
eCommerce has become a tidal wave and changed the way people shop. People can now order anything online 24/7, and the comfort and ease of e-commerce have made shopping more addictive than ever. Enhance the customer experience as well as your rankings in Google by making sure the architecture of your site is clean and streamlined and follow the best eCommerce SEO practices.